Storyay Launches on Kickstarter, the Personalized, Screen-Free Gift That Fosters a Love of Reading this National Storytelling Week
A Fun, Engaging Gift That Kids Want—With Lifelong Benefits
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Oakville, ON 4 February 2025. In an era dominated by screens, parents, grandparents, and gift-givers are searching for ways to make reading exciting again. Enter Storyay, a new personalized reading experience that delivers beautifully illustrated custom story letters to kids aged 7-12—right to their mailbox.
Just launched on Kickstarter, Storyay is designed to be a fun gift that also serves as a literacy-boosting adventure, engaging children in reading in a way that feels magical, personal, and interactive.
A Gift That Arrives in the Mail and Keeps Kids Excited About Reading
Storyay transforms reading into an experience that kids look forward to. Each child receives
- A special invitation to pick their story and personalize their adventure.
- A series of beautifully illustrated, personalized story letters delivered every few weeks.
- Fun activities, puzzles, and surprises designed to keep them engaged and spark creativity.
“Kids love getting mail, and Storyay makes reading feel like a personal adventure,” said Sara Furlong Co-Founder of Storyay. “By delivering stories tailored to each child’s name, interests, and even a custom avatar in some tiers, we’re making books feel special, just for them.“
Why It Matters: The Power of Personalized Reading
Recent studies show that personalized stories can significantly increase reading engagement, especially among reluctant readers. Research from the University of Cambridge highlights that early reading for pleasure leads to better cognitive performance and mental well-being in adolescence—yet only 1 in 3 kids say they enjoy reading today.
“As an Occupational Therapist working with children for many years, I know that children love to be involved in a story. That this option is screen-free supports the needs of all youth to be more present and connected with the world around them. When they can choose the story, they are more invested in reading. Extension activities in Storyay can also be used in concurrent nondigital activities where all can explore their creative side. I heartedly endorse this value-added project,” Cathy O’Leary OT REG (Ont), Occupational Therapist/Owner, Playful Strides Therapy Inc.
A Kickstarter Campaign with Exclusive Perks
Storyay’s Kickstarter campaign offers exclusive early-bird pricing, special edition stories, and even a “Buy One, Give One” option—where backers can gift a Storyay experience to a child in need.
Back the campaign today and help bring personalized reading to kids everywhere!
Kickstarter Link: https://hi.switchy.io/Storyay
About Storyay
Storyay is a passion-driven project founded by a team of storytellers, illustrators, and creatives who believe that every child deserves to see themselves in a story. By combining personalization, engaging activities, and the excitement of receiving letters, Storyay is making reading fun again—one mailbox at a time.