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Brand Triangle

Michael Shostak of Sapient Nitro presented their brand triangle that this impressive company use when developing solutions for their roster of global companies. I love it, because it demonstrates the integration between the brand and the whole company, t…
I had the pleasure of listening to Micheal Shostak of SapientNitro at the Canadian Marketing Association - Calgary Chapter lunch yesterday.  He was discussing Chasing the "always … http://bmwconsults.com/index.php/blog/brand-triangle/